ORIGINAL CHANNEL 4 IDENTThere have been many interesting corporate logos I have seen over the years, but probably one of the most memorale to me was the original Chanel 4 ident. It incorporated the rubix cube craze but what was most unusual was the plain black background. Computer animation had just started to be introduced into television and although crude was still fresh and exciting. The use of the '4', deconstructing and reconstructing was very novel and interesting. Of course, programmes like Flash can do this automatically now, but then it was an 'event'. The musical accompiament, minimilistic with its 4 notes also helped to re-inforce the starkness of the ident and therefore made it more powerful. It appeared to be like nothing else that had been adopted on television before and helped pave the way for a new and more exiting dynamic way of looking at graphical interpretations of television and corporate identities.
